Senior Manager, Competitive Intelligence & Strategy | Cox Communications
Adrian B. Bernal serves as Sr. Manager of Competitive Intelligence and Strategy for Cox Communication, Inc.’s cable serving the Las Vegas, Arizona and California markets. Adrian started with Cox San Diego in 2000.
In his position, Adrian is responsible for gathering, analyzing and distributing information about competitors’ products, market conditions, emerging technology, and customers for business decision-making. He is responsible for developing innovative solutions from complex problems and provides actionable recommendations to assist Cox Communications to enable its services to grow while retaining customers.
Adrian also ensures that Cox Communications’ more than 1,500 employees within the Southern Nevada footprint are armed with interactive tools to assist in accurately positioning Cox’s products against the competition. While his primary role is to support the West markets, Adrian is also a national resource for Cox Communications for competitive gigabit analysis and strategy.
Over the last three years Adrian has served as the Co-Chairman of the Cox Charities Annual Golf Tournament, the company’s annual fundraising event that has benefitted Southern Nevada charities such as Candlelighters, Blind Connect, Boys and Girls Club of Southern Nevada, Communities in Schools, Ronald McDonald House Charities, and Shannon West Homeless Youth Shelter.
Prior to relocating to Las Vegas from San Diego, Adrian was responsible for Cox’s Hispanic marketing and event strategies in California which eventually lead to Cox’s national Hispanic marketing focus. His grass roots marketing program won him honors from the National Association for Multi-Ethnicity in Communication.
Adrian studied media arts and multimedia design at Platt College in San Diego, and New York University. He lives in Las Vegas with his wife Elizabeth and their two Boston Terriers. In his spare time, Adrian can be found creating original artwork, listening to his vast collection of music, or trying to perfect his salsa in the kitchen.